My Story From Brazil To Marketing At UT

My Story: From Brazil To Marketing At UT by: Naomi Nishihara on July 30, 2014 | 0 Comments Comments 164 Views July 30, 2014Gabriela Padua grew up in Brazil, and when her plans to go study abroad in high school fell through, she figured they would never be realized. You had to be a genius, and then go to Harvard, if you wanted to study abroad for college, she thought.This all changed when she met a counselor who helps students apply to international schools. Her father, a business professor in Brazil, helped her realize that studying business was a way to ensure she’d have a useful degree, despite not knowing exactly what she wanted to do after graduation. She decided to study business in the United States, where such degrees are seen as more prestigious than they are in Brazil.She’s now a rising junior at the University of Texas at Austin, McCombs School of Business, and having lived in the United States for two years, she reflects on the initial culture shock with a little humor: some of the things people ask her about Brazil are ludicrous, and some of the things she thought about Texas turned out to be wrong as well.Aside from stereotypes, there were also day-to-day cultural differences to learn people in America don’t express their friendship as physically as people do in Brazil, and the school environment is far more formal than she was used to.All the same, Padua has made every effort to immerse herself in the country participating in all the opportunities she can find at UT, and sharing her Brazilian roots with her Texas friends. Here’s her story:I wanted to study abroad while I was in high school, but that didn’t work. My school was difficult, and I was afraid that if I left, the subjects wouldn’t be translatable and I would miss things. I decided not to go, and then I met a guy my senior year who counsels students who want to go abroad for college. At first, I thought it was like – if you’re a genius, then you can go to Harvard, otherwise there’s no way. But after I met this guy I thought, well, my dream might be coming true.Both of my parents are doctors, and ever since I was little, people have asked if I’m going to be one as well. In Brazil, we have three big majors that basically everyone chooses: law, medicine, and engineering, because you’ll get good money and you’ll have status. Â  Business is not as prestigious a major as it is in the U.S. I didn’t want to go into those areas, so part of deciding to go to the U.S. was because business is a good degree here. Also, English was the only language I was fluent enough to take classes in, so I figured it had to be Canada, the U.S., or England. I had been in the U.S. before, and I liked the culture. Page 1 of 3123Â »

Adam Smith’s contribution to capitalism Essay - 2772 Words

Adam Smith is considered as one of the most influential economists in the 18th century. Although his theories have been criticized by several socialist economists, however, his idea of capitalism still has great impact to the rest of the economists during classical, neo classical periods and the structure of today’s economy. Even the former Prime Minister of Britain, Margaret Thatcher had praised on Smith’s contribution on today’s capitalism market. She commented â€Å"Adam Smith, in fact, heralded the end of the strait-jacket of feudalism and released all the innate energy of private initiative and enterprise which enable wealth to be created on a scale never before contemplated† (Copley and Sutherland 1995, 2). Smith is also being recognized†¦show more content†¦Smith believed that societies were being motivated by passions and self-interest. Therefore, motive of morality came in to explain what is backing up the passion of human beings. The ess ential components of passion are self-interest and reasons. Self-interest indicated the goal of an individual wanted to achieve in a certain period of time and the reason gives explanation why this individual wanted to achieve this goal in that period of time. With these two components, Smith was able to conclude that the behaviors of individuals are motivated by reasoning. Also because of human beings are always looking for better living standard, therefore, he explained that the motive of morality is one of the keys to improve our society. The â€Å"theory of moral sentiment† did not only explain how human behaviors are modified by sympathy, but in addition, the theory supported Smith’s view on what policies should be adopted based on these theories. Laissez-faire was the early form of attitudes that Smiths and some of economists pursued in Europe during 18th century. It suggested that government should reduce their intervention on import and export regulation, such as imposing taxes and tariffs on these transactions on private parties. In addition, governments should advocate perfect competition in the nation in order to maximize economic growth. The Theory of Moral Sentiment has properly backed Lassies-faire up and clarified why human beings can regulated themselves in anShow MoreRelatedThe Biography Of Adam Smith1505 Words   |  7 PagesThe Biography of Adam Smith Adam Smith was born in Kirkcaldy, Scotland in the year 1923, and died in the year 1790 at the age of 67 (Stewart, 1861). His exact date of birth is unknown but was baptized on 5th June 1723. His father was a prosecutor, advocate, and solicitor but passed on two months after his birth, leaving his mother to bring him up. His mother, Margaret Douglas, played a great role in his upbringing, especially in education. He joined the Burgh school where he learned history, writingRead MoreAn Inquiry Into Adam Smiths: the Rise and Fall of the Wealth of Nations1142 Words   |  5 PagesAn inquiry into Adam Smiths: The rise and fall of the Wealth of Nations What was the most important document published in 1776? The Declaration of Independence is the easy answer for Americans, but many would argue that Adam Smiths The Wealth of Nations had a more important global impact. In this article, we will look at Smiths masterpiece and its contributions to modern economics. (For background reading, see Adam Smith: The Father Of Economics.) In Opposition to Mercantilism On MarchRead MoreAdam Smith Division Of Labour Summary1636 Words   |  7 PagesAdam Smith’s arguments on economic growth are heavily based on the concept of division of labour. The idea of division of labour relates to distinct specialization of the said labour force by breaking down one job into smaller components. Whereby one worker becomes an expert of their field, which is an isolated part of the production process. Throughout the 19th century, Victorian industries grew out of Maximum utilization of division of labour making it easy for employees to focus on their areaRead MoreThe Fundamentals Of Economics With Modern Business Practices Essay865 Words   |  4 PagesModern Business Practices Divulging economist Adam Smith’s theory of wealth creation in William Nickels, James McHugh, and Susan McHugh’s book Understanding Business (2005), they summarize that despite a nucleus of self-interesting goals, business concludes by benefitting both self and extended community. Noting criticality in monetary reward for dedication and labor, Adam Smith believes an economy can prosper. Furthermore, in order for democratic capitalism to remain in balance and provision the greatestRead MoreAdam Smith and Karl Marx Essay2053 Words   |  9 PagesAdam Smith and Karl Marx Modern political economic theory and philosophy can be greatly attributed to the works of two men who seemingly held polar opposite views on the subject. Adam Smith, a Scottish philosopher, published his most well known work An Inquiry into the Nature and Causes of the Wealth of Nations in 1776 and is most often associated with the ideas and principles of the political economic system known as Capitalism. At the other end of the spectrum is Karl Marx; the German philosopherRead MoreThe Implications to the Pursuit of Prosperity1770 Words   |  7 Pageseconomic potential. However, by the same token, no one could quantify what factors fulfilled economic potential and public policy positioned itself aimlessly as governments were simply naà ¯ve with regards to economic science. Markedly, it wasn’t until Adam Smith, a Scotsman, published An Inquiry into the Nature and Causes of the Wealth of Nations which was released in 1776 that economics could be structured according to the new social environment. His innovative philosophical work new broke ground providingRead MoreAdam Smiths Contributions to Modern Free Market Economics Essay2275 Words   |  10 PagesAmong economists, it is said Adam Smith is one of the main contributors to modern free market economics. His thoughts attacked mercantilism which was the prevalent form of government at the time. His works provided systematic rationales in the subjects of capitalism, free markets, and limited government intervention. His most popular books changed history because without them, many of these thoughts and ideas would not be so prevalent. Smith is regarded and cited as the father of modern economicsRead MoreHow Natural Harmony Was A Key Characteristic Of Economic Growth Through Capitalism1422 Words   |  6 PagesThe works of both Adam Smith and Karl Marx have been highly influential on mainstream economics, and still hold precedence in global economic policy across the world. This essay will explo re how natural harmony was a key characteristic of economic growth through capitalism, and how Marx believed this was in fact false as the edicts of capitalism were contradictory to its own goals. In the ‘Wealth of Nations’, Smith believed harmony could be achieved through self-interest and free market economicsRead MoreAdam Smith And Karl Marx s Views On The Deregulation Of University Fees3256 Words   |  14 PagesECON1401 Written Assignment 2: Adam Smith and Karl Marx’s Views on the Deregulation of University Fees INTRODUCTION The Abbott government’s recent proposal for deregulation of university fees in Australia has brought about much controversial debate. Under current policy, university fees are set at a fixed rate, in which a price ceiling is placed on the amount universities can charge students and with no interest on student loans. The new proposal to deregulate these fees eliminates the price ceilingRead MoreThe Morality Of The Market System897 Words   |  4 Pagesthe U.S. so much so that the 5th amendment quotes Locke and his viewpoint that labor creates property rights. Locke’s theory further stated that people are free to form a government to protect and preserve their right to life. Adam Smith’s theory was based on a command economy and was based on utilitarian principles. Smith argued that free markets and private property will produce greater benefits that any amount of governmental interference. Smith further debated that when private

Marketing Director For Bright House Networks - 983 Words

Colleen Dillaway is a Sales and Marketing director for Bright House Networks. She has over 15 years of experience managing, public relations, and sales channels. She has crisis-management skills and media relations. She has a history working with ABC, CBS, NBC, and FOX news. Dillaway showed the class commercials for Bright House and explained the approaches that were taken to reach different customers. I will apply the concepts Dillaway used and apply them to our textbook. In chapter 13 Public Relations and Marketing is the main focus. Marketing is the process of researching, creating, refining, and promoting a product or service and distributing that product or service to targeted consumers (pg. 402-3). Public relations are the values-driven management of relationships between an organization and the publics that can affect its success (pg.403). Dillaway had to collect research to better understand how to gain and keep customers. In the process of her research she was also able to b etter advertise Bright House services as well. For example, Dillaway informed the class how Bright House created a commercial to aim directly at Bakersfield customers in doing this the commercial was filmed here. Chapter 13 also defines advertising as controlled media in an attempt to influence the actions of targeted publics. Going back to the Bakersfield commercial, we can see the that the targeted publics was Bakersfield consumers. 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Additionally, products are organized in a self-service exhibit. Each location also has full-service boutiques that encourages customers to appreciate learning different products and services. Ulta Beauty continues to striveRead MoreMarketing Analysis : Marketing And Sales2488 Words   |  10 PagesAs I grew older and learned more about the business world and what it had to offer, I instantly grew interest in the marketing field. The other majors seemed t oo boring and dealt with too many numbers, I enjoyed the aspect of marketing and how creative you can get with it while interacting with many other people. Marketing and Sales is something that I have wanted to do for a few years now after growing up and seeing my Dad in that field, and now seeing my brother develop in that field. I love theRead MoreOnline Banking One Bank Bd5401 Words   |  22 Pagescustomers overall understanding about the quality of service of ONE BANK LTD. Secondary data To collect the secondary data I had to depend on the various libraries. Thus the secondary data that used in the project was taken from different books on marketing, TQM; strategic management etc. different journals regarding strategic issues were used to support the theory and logic. And at the same time newspapers were also used for various information. Many website also used to collect different data. Read More Business Proposal to Implement New IT Infastructure Essay4595 Words   |  19 Pagesvocal, pictorial, textual and numerical, etc. As a result, the company can benefits with high speed and more accurate processing of information for administrative and control purposes. Furthermore, Computers are often grouped into local or wide area network for communication among themselves, for example, the Internet and the Intranet this allows data to be transmitted from one place to another during the course of routine business activities. On the other hand, Information technology does not solelyRead More The Commercialization of Extreme Sports (X Sports) Essays7065 Words   |  29 Pagesnothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sport ing spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions proved to be successful television and live spectator events, ESPN expanded into theRead MoreImpact of Alibaba.com On The Value Chain And Trade Barriers Effect On This Website3102 Words   |  13 Pagesfounded by Jack Ma (Jack Ma) in 1999 with 17 companions in the city of Hangzhou, where he was registered with the website Alibaba.com. From the beginning, Alibaba considered as a platform for trading of small and medium-sized enterprises, as well as a network of online sales. In November 2007, has been exhibited in Hong Kong. Alibaba Group operates five subsidiaries: †¢ Alibaba.com - Public trading company (the company whose shares and securities are admitted for free trade on stock exchangesRead MoreEssay about Volcom Strategic Audit8625 Words   |  35 Pagescompany’s core values speak volumes about their marketing and sales goals and objectives. The Volcom philosophy, stated as, â€Å"youth against establishment†, implies that their aim is, at the very least, different from normal capitalist â€Å"Free Trade† established ways and means, and their history highlights the differences. The new Volcom â€Å"New Future† initiative is an example of their sales and marketing direction. As Derek Sabori, Volcoms senior director of the department of sustainability and corporateRead MoreThe Atlantic Slave Trade During The 19th Century2668 Words   |  11 Pageswealth and were viewed as an economic commodity. They were sold like cattle and branded on their cheeks. The slaves performed all kinds of labor from agricul tural labors and house work. The slaves would work 48 hours straight at times. 23 years was the average life expectancy of slaves. The slave owners suddenly got a bright idea that if they kept their saves healthy enough, they could reproduce and in return make babies that would later be sold to become slaves. Slavery was defined as the permanentRead MoreMarketing Strategies of Godrej6674 Words   |  27 PagesGodrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.† Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others.† Marketing has always

The Representation of Females in the Media Essay - 2715 Words

The Representation of Females in the Media It is generally accepted that the media, primarily television, lags behind reality and current social trends (Butler and Paisley, 1980) (Gunter, Television and Sex Role Stereotyping). However, This does not make the way women are portrayed in the media any better. Women are not only under-represented in the media but more importantly are portrayed to be half clad, half witted and needing to be rescued by quick thinking fully clothed men (Stereotypes, Adelson 1990). Women are most commonly portrayed as sexual objects and housewives; whose lives revolve around landing the right man. When women are in the news, their role is often trivialized. World†¦show more content†¦The media uses stereotypes in order to relate to audiences. However, gender based stereotypes towards women in the media should be changed, but how? When the media changes perhaps the stereotypes of women in real life will also begin to alterà ¢Ã¢â€š ¬Ã‚ ¦ According to Gunter stereotyping can be divided into sex role stereotyping and sex trait stereotyping. Sex role stereotyping of a female is, for example, the beliefs held about the value of the family and the role of a woman in society. This sex role of women has changed in society in recent years with many women taking part in activities outside the home such as careers. Women are also tending to delay motherhood until later in life and are having fewer children if indeed they choose to have any. In reality however, these changes have not been reflected in the media. An example of this is the way many TV programs portray a womans role as having to please men. Sex trait stereotyping are stereotypes about a womans characteristics and personality traits (Gunter, Television and Sex Role Stereotyping, 1986). For example, the media portrays women to be very emotional, delicate and dependent. This sex trait stereotyping can have very damaging effects on society, as whether we like it or not, the media influences the way many people think and dictates to them what they should think.Show MoreRelatedMedia Representation Of Male And Female Magazine2566 Words   |  11 Pageswho their readers are however men and woman publications are becoming stereotypical orientated by the media in the use of advertising and editorials. Mainstream media representation plays a role in reinforcing ideas of genders in magazines. Inclusion of controversial male and female magazine this essay will look at who are these publications reflecting and why are they constructed by the media.  §Men’s Magazine reflects the characteristic of a heterosexual male character that is self-controllingRead MoreRepresentation Of The Female Body Image And The Mass Media1586 Words   |  7 PagesREPRESENTATION OF HOW WOMEN PROMOTE EXCERSISE IN NEW ZEALAND MEDIA AND HOW IT AFFECTS FEMALES Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard Representation of women in the media can change the way that the people of New Zealander’s think of themselves. Media has a powerful ability to reach many people and to influence and direct attitudes of our country’s behaviours and knowledge. - Magazines (the representation of kiwi identity they create)Read MoreEvaluating The Medias Representations Of Science And Technology With Focus On Female Scientists3502 Words   |  15 Pagescritically evaluating the medias representations of science and technology with focus on female scientists in Film. In order to set the scene for my case study it’s important to discuss and analyze how science is perceived in the media in relation to gender and what impact its having on society. The representation of women in the fields of science in the media is controversial. My research examines how women scientists are represented film, I’ve decided to use this form of media because film has a hugeRead MoreGender And The Media By Rosalind Gill1596 Words   |  7 Pages Book Review of Gender and the Media by Rosalind Gill Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in societyRead MoreEffect Of Gender And Gender Representation On Media1735 Words   |  7 PagesThe effect of gender and gender representation in media has been widely researched in various academic disciplines, including anthropology and communication studies. Similar gender role expectations are not just restricted to Western culture either. A study on gender representation in East Asian advertising by Michael Prieler is a demonstration of the influence of gendered communication. The research examines the male and female representation in the advertisin g of East Asian countries like HongRead MoreThe Media Shape And Reinforce Feminism1477 Words   |  6 PagesThe Media Shape and Reinforce Feminism Why cannot female characters be stronger? The role of media is representing the social status that reflects the actual situation of the female in society’s different aspects. However, female characters do not have enough representation because males take most of the important roles in different kinds of media. Female characters are always represented as one-sided and more reliant on male characters. Even though there is a trend of misrepresentation of femalesRead MoreFemale Representations Between American Psycho And Misery1541 Words   |  7 PagesSharon Selby INDS-3029-40-15S 20 July 2015 Female Representations Between American Psycho and Misery In the media, gender is stereotypically represented by splitting both men and women into two categories. Within these categories are specific traits that have led women to become represented as inferior to men. Women are presented as sexual, emotional and dependant while men are portrayed as strong, reliant and independent. This causes males in the media to be the hero who has the capabilities toRead MoreFemale Sterotypes in the Media Essay1728 Words   |  7 PagesA major modern problem with the media is the sublimation of, and reaffirmation of, stereotypical female gender roles. â€Å"The media treats women like shit† (Cho). Which is a serious issue because of Marshall McLuhan’s famous words, â€Å"The Medium is the Message† (Warwick). The medium up for discussion is the media, which can be fundamentally defined as the most significant â€Å"single source of information that people have today (Katz). Therefore, in order to understand â€Å"what’s goi ng on in our society† (Katz)Read MoreGender Representation Of The Media1549 Words   |  7 PagesMedia Benchmark- How is gender represented in the media? Women A representation is when a media text such as a newspaper, magazine or film represent ideas or events to us in a distorted view. A representation is not the true picture; it is re-presented after a specific event has occurred. The representation will be opinion based and it will invite the audience to identify with them. 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Martin Luther King s I Have A Dream Speech - 961 Words

Martin Luther King Jr.’s Historic â€Å"I Have a Dream† Speech Dr. Martin Luther King’s â€Å"I Have a Dream† speech was written and delivered on August 28, 1963, on the steps of the Lincoln Memorial and remains one of the most historically influential and world-changing speeches of all time. Fifty-two years later, this speech is considered to be one of the best persuasive speeches ever delivered. Dr. King is not only attempting to persuade his audience to understand the plight of minorities in the United States, but he is also attempting to encourage a nation to change for the betterment of mankind. Through the effective use of several literary elements, Dr. Martin Luther King’s ‘I Have a Dream’ speech prompted Caucasian Americans to look closer at the country s dismal record of civil rights for black Americans and other minorities. The primary purpose of Dr. King’s eloquent and dramatically delivered speech is that of persuasion. King’s claim is the Negro people are still not free one hundred ye ars after President Lincoln’s Emancipation Proclamation. This warrant is supported by King’s effective emotional appeal to his African American audience. He supports this with the following: but one hundred years later, the Negro still is not free.† This is emotional because after one hundred years of oppression, the African American community has still not achieved their cultural and economic potential according to King. He is endeavoring to persuade his audience, fellow minorities andShow MoreRelatedMartin Luther King s I Have A Dream Speech891 Words   |  4 PagesSince Kindergarten, teachers have been teaching students about Martin Luther King Junior’s â€Å"I Have a Dream† speech. Ever since children have been born, they have celebrated Independence Day by either going to a parade, or shooting fireworks. Although, at these young ages, children don’t quite know the real importance of each of them. Martin Luther King Jr. wanted every huma n being, regardless of their race to be treated fairly or just. Independence Day was the day on July 4, 1776 where fifty-sixRead MoreMartin Luther King s I Have A Dream Speech Essay2045 Words   |  9 Pagesâ€Å"I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.† (MLK, I have a Dream) Imagine standing in the crowd when Martin Luther King said this. To have all of your hopes and dreams of equality voiced in such a magnificent way. It spoke to the hearts of the people about the injustices and discrimination that were tearing apart and demeaning a great nation of liberty and justice. The king trulyRead MoreAnalysis of Martin Luther King ´s Speech: I Have a Dream1309 Words   |  6 Pagesthe late 1950’s through the 1960’s, however; Tricia Andryszewski informs her readers that Black Americans had been working for change since before the civil war, but mainly beyond. Some of the most prominent civil rights leaders include Martin Luther King Jr., Rosa Parks, Malcolm X, Philip Randolph, and Bayard Rustin. The two main goals of the civil rights activists being, equal rights and treatment for all races. As a result, the â€Å"I Have a Dream† speech was written by Martin Luther King, Jr., a manRead MoreDr. Martin Luther King s I Have A Dream Speech1696 Words   |  7 PagesDr. Martin Luther King’s â€Å"I Have a Dream† speech has served as inspiration to multiple generations in the 52 years since his words were spoken. Individuals and groups have rallied behind his message of equality and peace and quoted this speech countless times in an attempt to further Dr. King’s dream of bringing racial injustice to an end. In this speech, which was delivered as the culmination of the March for Jobs in 1962, Dr. King addressed nearly 250,000 people to bring awareness to the injusticesRead MoreMartin Luther King s I H ave A Dream Speech Essay1580 Words   |  7 Pagesâ€Å"Our lives begin to end the day we become silent about things that matter†, wisely said by Martin Luther King Jr. We live in the 21st century, a century where people thought we would be all unicorns and rainbows; people thought wrong. We live in a world where parents not only worry about the future of their kids, but also if their kids were coming back home that night. We live in a world where people are mocked for their differences instead of being embraced. We live in a world where your appearanceRead MoreAnalysis Of Martin Luther King Jr s I Have A Dream Speech1480 Words   |  6 PagesRights Movement, Martin Luther King Jr s I Have A Dream speech was broadcasted across the nation and heard by millions of Americans on August 28, 1963. Throughout the decades, many have promoted the importance of racial equality in America. Leaders such as William J. Clinton, Barack Obama, and George W. Bush have contributed to modern social movements by, doing as Dr. King himself, giving speeches to varying audiences concerning the issue of racial inequality. Above all, Martin Luther King Jr made theRead MoreAnalysis Of Martin Luther King s I Have A Dream Speech Essay1756 Words   |  8 PagesA Primitive Action In Martin Luther King’s I Have a Dream Speech, he states â€Å"I look to a day when people will not be judged by the color of their skin, but by the content of their character†, this appeal to the emotions that judging based on a person’s race is wrong. For this reason altering affirmative action in higher education admission will be discussed since it creates a perpetual racial preference in admission. Affirmative action is controversial due to its issue of whether today’s generationRead MoreObservations On The s I Have A Dream Speech By Dr. Martin Luther King Jr.881 Words   |  4 Pages5 years ago, Martin Luther King, Jr. delivered his I Have a Dream Speech on the Washington Mall 47 years ago, and Mother Teresa was born a century ago. Monday: Katrina; Tuesday: I Have a Dream; Today: Mother Teresa After spending a great deal of time on and devoting a good deal of space to the two previous subjects in this series on recent anniversaries, 2005 s devastating Hurricane Katrina and the world-changing 1963 I Have a Dream speech by Dr. Martin Luther King, Jr., I had looked forwardRead MoreMartin Luther King Jr.s I Have a Dream Speech Essay1988 Words   |  8 PagesFigures of Speech, (4) Logos: Nobile Diction, and (5) Logos: Arrangement. Notably, blacks for year’s fought hard to receive equal rights to those whites had. The late 1950s, early 1960s was a turning point for African-Americans with the establishment of the Civil Rights Era. The Civil Rights Era represented a social movement for blacks in hopes of ending racial segregation and discrimination, especially in the Jim Crow Deep South. At the forefront of this movement was Dr. Martin Luther King Jr., whoRead MoreMartin Luther King, Jr.s Speech, I have a Dream, Led to Change in Civil Rights1732 Words   |  7 PagesMarti n Luther King, Jr.’s â€Å"I Have a Dream† speech on August 28, 1963 led the way for a much needed change in America’s Civil Rights Era. Martin’s life brought about much needed change to allow black people to have equal opportunities. Martin Luther King, Jr. came from a long line of Southern Baptist Preachers. His father and grandfather’s influence led the way for him to also become a Baptist preacher. The man he was came from his strong convictions in the word of God. This gave him the courage and

Project Strategies and Evaluation Methods †Free Samples to Students

Question: Discuss about the Project Strategies and Evaluation Methods. Answer: Introduction: An Australian Construction Company PHL is planning to implement a project which will help in providing online customer support to the customers attached with the company. Company believes in investing in multi tiered approach which could help it in attracting and capturing interest of the customers and obtaining effective amount of market share. Such type of activities helps the companies like PHL in attaining competitive advantage and helps in ensuring that it could sustain in the competitive market in which it is working. The project of PHL is to redesign a Website which can help in ensuring that the company could avail 24X7 customer support and all the queries of its customers could get resolved. Hence, the report is developed in which the guidelines of how PHL can manage the project will be provided. This project is developed to evaluate various factors which will be included in the actual project. Such type of activity helps the project management team in executing the project in a right way. All the aspects which are related with the project of PHL are taken into consideration so that the website could be developed in a proper as well as effective way. This project will help PHL in developing its website and attracting more people towards the same. As PHL is working to design a website which will provide online support system to its customer, it has become important that it should focus upon certain set of aspects which could help the company in providing better services and support (Lai, 2014). Every project requires proper planning before moving to the next level. To ensure that the project could be successfully formulated a milestone for the project will be developed. Milestone of the project will help in gaining the information that how much time is required to complete each activity and which activity should be started at what time. Such type of activities helps in ensuring that the project on which the company is willing to work should get completed within the deadlines set by the project management team. Each and every task should be performed within the stated deadline (Marvaldi Pani, 2016). Pricing will also be focused upon in this project which will help in ensuring that the website could get completed within the budget prepared. After evaluating the pricing of the project and developing the budget process, project closure will be developed and checklist will be prepared. This checklist will help in ensuring that all the requirements of project are fulfilled in an effective way (Yung Tang Lin, 2015). Schedule/Milestone is an important part of every project. It is necessary for a project management team to provide a milestone for each and every task of the project. Such type of activity helps the team member in evaluating the time they have to invest in completion of that particular task (Rozenes Kukliansky, 2013). Estimating the time that is required to be invested in each and every activity will help in completing the project with quality and will help in ensuring that the project could get completed within the deadlines and budget decided by the company. Task Start Date Finish Date Release statement of work 4 Sept 2017 4 Sept 2017 Contractor selection review process 10 Sept 2017 25 Sept 2017 Project Initiation 26 Sept 2017 2 Oct 2017 Project Planning 3 Oct 2017 3 Oct 2017 Developing Project Charter 4 Oct 2017 5 Oct 2017 Organize Kick off Meetings 6 Oct 2017 6 Oct 2017 Evaluating Project Requirements 7 Oct 2017 20 Oct 2017 Gathering Information 7 Oct 2017 10 Oct 2017 Documentation 10 Oct 2017 15 Oct 2017 Recording Risk Factors 15 Oct 2017 20 Oct 2017 Estimating Cost/ Budgeting 16 Oct 2017 20 Oct 2017 Reviewing Technicalities 21 Oct 2017 15 Nov 2017 Documenting Technicalities 21 Oct 2017 26 Oct 2017 Dividing Tasks 27 Oct 2017 30 Oct 2017 Scheduling 30 Oct 2017 3 Nov 2017 Web Designing Plan 3 Nov 2017 8 Nov 2017 Understanding Modules 8 Nov 2017 13 Nov 2017 Purchasing Required software 13 Nov 2017 15 Nov 2017 Web Designing 16 Nov 2017 30 Nov 2017 Module Preparation 16 Nov 2017 20 Nov 2017 Testing 20 Nov 2017 25 Nov 2017 Removing Bugs 25 Nov 2017 30 Nov 2017 Project Implementation 30 Nov 2017 4 Dec 2017 Project Closure Planning 4 Dec 2017 11 Dec 2017 Training PHL Personnel 11 Dec 2017 11 Dec 2017 Reviewing Completed Project 11 Dec 2017 19 Dec 2017 Cross Checking project Requirements by Checklist 11 Dec 2017 15 Dec 2017 Filling Gaps 15 Dec 2017 19 Dec 2017 Closing Project 24 Dec 2017 24 Dec 2017 Above is the project plan which helps in understanding that why it is necessary to develop a milestone for a project. The milestone developed will help in ensuring that the project should get completed within the budget and the deadline decided so as to complete the same. In this section budget will be developed which will help the project management team in estimating the expenses which will incur in the project. This will help in reducing unnecessary expenses and completing the project within the budget. Project Phase Price ($) Cost Structure Planning phase 25,000 Fixed Fee Definition and Design 150,000 Fixed Fee Implementation 50,000 Fixed Fee Conversion 25,000 Fixed Fee Total Estimated Budget 200,000 Fixed. It is necessary that the project should get completed within the budget provided by PHL to the contractor as company will not bear any other expense other than the budget prepared (John, 2016). The Chief Marketing Officer (CMO) of PHL, Sennveasna Naveen has developed certain acceptance criteria which are necessary to be accepted by the contractor. For the project it is very important that both the party project provider and contractor should make the acceptance on the term and conditions of the project (Rozenes Kukliansky, 2013). This will help in initiating the project and completing the same in an effective and efficient way. The acceptance criteria were: Project should get completed within the planned date and time Initiation of each and every task should be done on the date decided by the company Division of work should be done equally among the team members No extra money will be provided; project should be completed within the budget decided by the company (Wells, 2012) The website should have a logo of the company PHL These were some of the acceptance criteria set by Chief Marketing Officer PHL. References Gunawan, I. (2015). Analysis of education and practical relevance of project management topics in New Zealand.International Journal Of Project Organisation And Management,Vol. 7(2), pp. 174 John, P. (2016). Critical Evaluation of Prince2 and Agile Project Management Methodologies for a complex project.International Journal Of Engineering And Computer Science, Vol. 2(1), pp.182-189. Lai, S. (2014). A WBS-Based Plan Changeability Measurement Model for Reducing Software Project Change Risk.Lecture Notes On Software Engineering, pp. 94-99. Marvaldi, R., Pani, E. (2016). Project Strategies and Evaluation Methods for Contemporary Social Housing.The Plan Journal, Vol.1(1), Pp. 129-130. Rozenes, S. and Kukliansky, I. (2013). An Embedded Approach for Project Management Learning Process.International Journal of Information Technology Project Management, Vol. 4(3), pp.38-49. Sato, T., Hirao, M. (2013). Optimum budget allocation method for projects with critical risks.International Journal Of Project Management,Vol. 31(1), pp. 126-135. Wells, H. (2012). How Effective Are Project Management Methodologies? An Explorative Evaluation of Their Benefits in Practice.Project Management Journal, Vol. 43(6), pp.43-58. Yung, C., Tang Lin, Y. (2015). Implementing TOAST, a Tool for Agile Software Project Management in Cloud Computing Environments.Journal Of Software,Vol. 10(11), pp. 1310-1318.

Film Art Essay Example For Students

Film Art Essay Apocalypse Now was released in 1979, directed by Francis Ford Coppola and stared Martin Sheen as lead character, Captain Willard. The extract of this film I shall be analysing is the opening scene in which the central characters, including Captain Willard, are introduced. This film attempts to reflect the brutal events of the Vietnam conflict as well as the trauma and anguish suffered by those involved. It was produced not just for profit or entertainment, but to remind people of the sacrifices made by soldiers in the Vietnam War during a period when the conflict was condemned by politicians, amongst many others. The scene opens with a still camera shot of a vast expanse of jungle. Peaceful silence is disturbed only by the movement of various wildlife, and the quiet yet repetitive sounds, of what the viewer believes to be the wings of a bird, or something similar. The camera remains fixed as nothing moves except a thin haze of smoke in the distance. Everything seems peaceful and natural, nothing disturbing the serenity of the shot until music, thus far the only non-diegetic sound, quietly fades in. The strings of the guitar are in keeping with the mood of the scene to begin with, but steadily become faster, building up as the silence is disturbed. The smoke on the horizon now thickens, and flares yellow, destroying the natural theme along with the previous, repetitive sounds now loud, crude and obviously artificial. The viewer is now aware that there is more going on than they were lead to believe, as smoke continues to rise and thicken, and the noise in the background is now at its loudest as if closing in on you and effectively pulling you into the scene. A helicopter flies past the camera, still fixed, moving swiftly with barely enough time to recognise exactly what it is, before it disappears off screen. This is the point of realisation, in which the audience have some idea of what is about to happen. The steady build up of sound is shattered as vocals begin in the background music, and the canopy of the once peaceful jungle, abruptly bursts into flame. No explosion can be heard, with focus on the events on screen, only the sounds of the music and engine noises of more helicopters are included. The camera slowly moves to the right in a curve, as if calm, as chaos ensues on screen. Thick, black smoke fills the sky from fires raging below, and flashes of gunfire from speeding helicopters assault some, unseen foe. As the camera returns to the area of jungle the scene opened with, we can see nothing but scorched earth as the camera slowly zooms on the devastation left in the wake of the sudden battle. Half of the screen is now obscured, as the face of Captain Willard fades in. He is introduced to us as a fatigued, dishevelled person who looks deeply troubled as his eyes dart around the screen, watching the destruction from an aerial perspective. The music steadily fades and the din created by the spinning helicopter blades grow louder until they are almost unbearable. The original scene fades to black and we can now observe Captain Willard, the camera remaining focused on his face as he rises out of bed after awakening from a dream. He passes across a poorly lit room that covers half of his face in a shroud of shadow for the majority of the scene. Willard stares at a spinning air conditioning fan, placing shaking hands over his ears as the noise of the helicopter blades continue to drown out all other sounds. His actions reflect the torment his mind has suffered, and the horrors he has witnessed that haunt his memories. .u61cde7dc52c8c8edbc996398d432f4ce , .u61cde7dc52c8c8edbc996398d432f4ce .postImageUrl , .u61cde7dc52c8c8edbc996398d432f4ce .centered-text-area { min-height: 80px; position: relative; } .u61cde7dc52c8c8edbc996398d432f4ce , .u61cde7dc52c8c8edbc996398d432f4ce:hover , .u61cde7dc52c8c8edbc996398d432f4ce:visited , .u61cde7dc52c8c8edbc996398d432f4ce:active { border:0!important; } .u61cde7dc52c8c8edbc996398d432f4ce .clearfix:after { content: ""; display: table; clear: both; } .u61cde7dc52c8c8edbc996398d432f4ce { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u61cde7dc52c8c8edbc996398d432f4ce:active , .u61cde7dc52c8c8edbc996398d432f4ce:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u61cde7dc52c8c8edbc996398d432f4ce .centered-text-area { width: 100%; position: relative ; } .u61cde7dc52c8c8edbc996398d432f4ce .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u61cde7dc52c8c8edbc996398d432f4ce .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u61cde7dc52c8c8edbc996398d432f4ce .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u61cde7dc52c8c8edbc996398d432f4ce:hover .ctaButton { background-color: #34495E!important; } .u61cde7dc52c8c8edbc996398d432f4ce .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u61cde7dc52c8c8edbc996398d432f4ce .u61cde7dc52c8c8edbc996398d432f4ce-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u61cde7dc52c8c8edbc996398d432f4ce:after { content: ""; display: block; clear: both; } READ: Zen's Influence on the Art of the Sword EssayThe Captains first words are heard through his thoughts, which go on to be the main narrative throughout the film. Turning from the air conditioning fan, he stares through a filthy window and sighs to himself Saigon, shit still in Saigon. The camera cuts to a top down view of the Captains dormitory. We see him swaying from side to side, almost in a trance when the narration begins once again, explaining how weak he feels alone, in his room, with the enemy outside gaining strength. Willard starts to exercise, fighting an imaginary enemy as he ducks and kicks before turning to a mirror and attacking the image, out of fright. The mirror shatters with sound emphasis placed on the falling shards during post production. The Captain breaks down and sobs, his cries being the only sound in the awkward silence. Images fade into one another, with the camera remaining stationary giving the impression that either time is dragging on in his mind, or that he has spent a great deal of time alone in his room both representing his solitude and broken mind. The camera switches between different views of the room, each one showing the quarters in poor light and never looking at a door. The feeling of paranoia and solitude is also carried by the narrative, as the main character thinks aloud, in a soft, trembling, almost insane voice Each time I look around, the walls get tighter.. In terms of post production, the editing is extremely effective at getting across Captain Willards mental state, with him explaining or doing very little to actually reflect this. There are few cuts between frames, the vast majority of the transitions fade into each other at varying speeds to show the mood. For example, during the opening conflict, the camera quickly fades between many different images, showing Willards dream-like state. The Captains face also appears in most of the battle scenes, his eyes following the events just as the viewers would. Although the editing does vary at times the fading, hazy effect is maintained throughout almost making the entire movie seem like a bad dream. The battle scene itself has few, if any, camera tricks or editing applied to it. One would normally expect a close up, frenzied style of filming the action in a battle scene but the methods used in Apocalypse Now are quite contrasting, favouring the slow, distant glare that shows the overall carnage and horror of the spectacle, rather than the details and action. To conclude, I agree with the critics who have commended this film as unforgettable. The original, and emotional manner in which war is presented captures the futility and horror of war, rather than glorifying it. The close attention paid to fading and cutting scenes helps to reflect the mindset of Captain Willard as well as the darkness, and claustrophobic feel of the room that is shattered by the sudden blast of light when the blinds are swiftly opened. I think this film has been effectively made to carry a powerful message that its viewers can understand. I strongly believe it fits the title of Film Art.